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Hosted in USA, Canada & Mexico
The first World Cup on U.S. soil in over 30 years. Every match is a local event β your customers want to collect what they're living.
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β½ FIFA World Cup 2026β’ Β· Retail Edition
The biggest Panini collection
The biggest Panini collection
in history is here
980 stickers. 48 national teams. The first World Cup on home soil in more than 30 years β and demand is already building. Stock your store with exclusive wholesale pricing on BR Market.
Late April 2026Official launch window
20% OFF SRPBR Market wholesale pricing
Hispanic Market#1 demand in your area
β½ 980 STICKERS Β· 48 NATIONAL TEAMS Β· 7 STICKERS PER PACK Β· APRIL 2026 Β· USA Β· CANADA Β· MEXICO Β· THE WORLD CUP COMES HOME Β·
β½ 980 STICKERS Β· 48 NATIONAL TEAMS Β· 7 STICKERS PER PACK Β· APRIL 2026 Β· USA Β· CANADA Β· MEXICO Β· THE WORLD CUP COMES HOME Β·
The collection by the numbers
Nothing like this has ever shipped
More stickers, more teams, more packs per case β every number translates into higher inventory turnover for your store.
980
Stickers in the album
48
National teams
7
Stickers per pack
$2
Pack SRP
Why this year is different
The World Cup comes home
Three reasons this collection is going to fly off your shelves.
π
48 teams = 45% more content
Up from 32 teams in 2022. More players, more packs needed to complete the album. Higher average ticket per active customer.
β
Exclusive US Edition
Blue, Red, Purple, Green parallels β plus the ultra-rare Black 1-of-1. Exclusive Coca-Cola page featuring 12 international stars.
Retailer catalog
Available on BR Market
Wholesale pricing with a 20% discount off suggested retail. All products ready to ship to your store.
π₯ Starter Combo
π +5 FREE albums
π +5 FREE albums
The Perfect Kickoff Combo
1Γ Counter Display + Β½ Master Case (15 boxes) + 1Γ Soft Cover 12-Pack. Plus 5 soft-cover albums FREE.
SRP eq.
$1,070
BR Market
$856
β Best Seller
Counter Display
12 albums + 100 packs Β· 15"h Γ 4.75"d Γ 9.75"w Β· ready to place at checkout. 4 displays per carton.
SRP
$260
BR Market
$208
Master Case
Full Master Case 25ct (30 boxes)
30 boxes Γ 25 packs Γ 7 stickers = 5,250 stickers. The volume play for high-turnover supermarkets.
SRP
$1,500
BR Market
$1,200
Flexible
Β½ Master Case 25ct (15 boxes)
Designed for bodegas and mid-size stores that want to start with lower upfront investment. 2,625 stickers total.
SRP
$750
BR Market
$600
Soft Cover Album Β· 12-Pack
Empty soft-cover sticker album. The must-have accessory that pulls every sticker pack purchase along with it.
SRP
$60
BR Market
$48
Premium
Hard Cover Premium Album Β· 6-Pack
Premium hardcover edition. Ideal gift, higher average ticket, better margin.
SRP
$90
BR Market
$72
π₯ Recommended Starter Combo
The perfect kickoff for your store
We've bundled the Counter Display, half a master case for restocks, and a 12-pack of soft-cover albums β all at BR Market wholesale pricing, ready to sell from day one. Plus 5 soft-cover albums FREE to kickstart your display.
π +5 FREE albums included
β Low upfront investment
β Proven product mix
β 20% margin built in
- Γ1Counter Display12 albums + 100 packs$208
- ΓΒ½Master Case 25ct15 boxes Β· 2,625 stickers$600
- Γ1Soft Cover Album12-pack$48
-
Γ5Soft Cover Albums β FREEBonus Β· kickstart your display$20
Total combo Β· BR Market
SRP equivalent: $1,070
$856
Your real sales opportunity
How much can your store sell?
Estimates based on your store size and active customer base. Use these ranges to size your order.
| Store type | Active customers | Avg. spend | Estimated sales |
|---|---|---|---|
| Bodega / Small Store | 5 β 10 | $100 β $150 | $500 β $1,500 |
| Mid-Size Supermarket | 15 β 25 | $150 β $200 | $2,500 β $5,000 |
| Large Supermarket | 30 β 50 | $200 β $250 | $6,000 β $12,500 |
| Convenience / Pharmacy | 10 β 20 | $100 β $150 | $1,000 β $3,000 |
The 4 buyer profiles you'll see
Casual
Buys a few boxes to get started Β· 175β350 stickers
$50 β $100Active
Fills the album gradually Β· 400β700 stickers
$100 β $200Serious
Wants to complete + trade Β· ~1,200 stickers
$350Gift Buyer
Album + a few packs as a gift
$7 β $15
Retail Playbook
How to sell more in your store
Four simple plays we've seen work with BR Market retailers every World Cup cycle.
01
Display at checkout
The Counter Display ALWAYS goes at the register or a high-visibility zone. Impulse purchase = your biggest lever.
02
Albums at kids' eye level
Place albums at a child's line of sight. Parents buy what their kids see first.
03
25ct boxes in seasonal aisle
Near magazines or the seasonal / World Cup display. Visible from the entrance, easy to restock.
04
Hispanic communities = peak
Demand is highest in stores serving Hispanic and Latino communities. Plan inventory accordingly.
Key dates
Windows you can't miss
Three critical moments. Whoever is ready first, sells more.
1
April 2026Official launch
Last week of April. Have stock on shelves and the display at the register from day one β curiosity peaks instantly.
2
May β JunePre-tournament Β· collector peak
Serious collectors arrive hard. Weekly restocks of 25ct boxes and premium albums.
3
June β JulyMatches Β· peak demand
Every match spikes sales. Hispanic communities at full volume. Keep deep inventory through the final.
β½ Order on BR Market
The World Cup is coming to your store.
The World Cup is coming to your store.
Make sure your store is ready.
This is the largest Panini collection in history β and launch is just weeks away. Secure your inventory at BR Market wholesale pricing and enjoy a merchandising-ready assortment for the entire season.
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